Life insurance
Life insurance, explained
Life insurance pays a tax-free cash benefit to the people you choose if you die, replacing your income and clearing debts so your family stays financially secure. The two main kinds are term, which covers you for a set number of years at low cost, and permanent, which lasts your whole life and builds cash value. Most families start with term; permanent fits lifelong needs like estate planning. How much you need depends on your income, debts, and dependents.
Life insurance does one essential job: it replaces your income, in a tax-free lump sum, for the people who depend on you — so that losing you doesn’t also mean losing the home, the plan for the kids, or financial stability. These guides explain how the coverage actually works, in plain language, with no carrier pitches. Start with the type that fits your situation, then compare your options.
What life insurance is for
At its core, life insurance answers a single question: if you died, would the people who rely on you be financially okay? The death benefit can replace years of income, pay off a mortgage and other debts, fund childcare or college, cover final expenses, keep a family business running, or leave a legacy. You pay premiums to keep a policy in force; if you die while it’s active, your named beneficiaries receive the benefit, generally free of income tax. Everything else — term versus permanent, cash value, riders — is detail layered on top of that one purpose.
The two families: term and permanent
Almost every life insurance product belongs to one of two families. Term life covers you for a set number of years — typically 10 to 30 — at the lowest cost, with no cash value. It’s designed to protect a temporary need, like the years your children are dependent or your mortgage is unpaid, and it’s what most families should look at first. Our term life guides cover the standard level-term policy and its variations.
Permanent life is built to last your entire life and to build cash value — a savings component inside the policy that grows tax-deferred and that you can borrow against. It costs considerably more than term for the same death benefit, and it suits lasting needs: lifelong coverage, estate planning, a special-needs dependent, or a guaranteed legacy. Permanent insurance comes in a few flavors that differ mainly in how the cash value grows and how flexible the policy is: whole life (guaranteed and predictable), universal life (flexible premiums and benefits), and variable life (cash value you invest in the market). Our guides cover whole life, universal life, and variable life in depth.
How much coverage do you need?
The amount matters more than the type. A common starting point is to cover what your family would actually need to stay on their feet: replace your income for the years they’d depend on it (many people use a rough multiple of income, often 10–12×), clear the mortgage and other debts, and set aside money for childcare or education — then subtract savings and any coverage you already have, such as a group policy at work. A simple checklist some people use is DIME: Debt, Income, Mortgage, Education. The goal isn’t a perfect number; it’s enough that the people you love wouldn’t have to sell the house or change their lives to get by.
Which type fits your goal?
Work backward from what you’re protecting. If the need has an end date — a mortgage, the years until the kids are grown, the time until you’re self-insured through savings — term covers it for far less, and you can invest what you save. If the need is genuinely permanent — lifelong dependents, estate liquidity, a legacy you want guaranteed — permanent insurance is built for it. Many people use both: term for the big temporary need, and a smaller permanent policy for a lasting one. And if your concern is simply covering a funeral, a small final expense policy is a focused, easy-to-qualify option. There’s no single right answer — only the one that matches your situation and budget.
Start here
Term life insurance
Coverage for a set number of years at the lowest cost — the most popular and most affordable way to protect your family during your working years.
Read more →Whole life insurance
Permanent coverage that lasts your entire life and builds guaranteed cash value, with level premiums that never rise.
Read more →Universal life insurance
Flexible permanent coverage that lets you adjust your premium and death benefit over time, including indexed and guaranteed versions.
Read more →Variable life insurance
Permanent coverage with cash value you invest in market sub-accounts — with the growth potential, and the risk, that comes with it.
Read more →Final expense insurance
Small whole-life policies built to cover funeral and burial costs, with easy qualification and usually no medical exam.
Read more →Survivorship life insurance
One policy covering two people that pays out after the second person dies — most often used in estate planning.
Read more →Group life insurance
Coverage offered through an employer or association, usually at low or no cost, often with guaranteed acceptance.
Read more →Mortgage life insurance
A policy designed to pay off your mortgage balance if you die, so your family can keep the home.
Read more →Accidental death & dismemberment
Pays a benefit only if death or injury results from a covered accident — an inexpensive supplement, not a substitute for life insurance.
Read more →Ready to look at coverage?
Ready to find the right coverage?
Compare life insurance and connect with a licensed agent who can help you match a policy to your budget and the people you want to protect — no pressure, no jargon.